As part of the sale agreement, Caesars kept a perpetual license to use the brand at its Las Vegas Strip property. The Bally's name for the Strip resort, located at the southeast corner of Las Vegas Boulevard and Flamingo Road, was something of a misnomer in the last couple of years.Ĭaesars sold the Bally's brand in 2020 to Twin River Worldwide Holdings. New offerings like ARCADE, Jack Binion's Steak and the World Series of Poker Hall of Fame Poker Room are also open.Ī grand celebration is planned for early 2023 once exterior changes are in place, according to Caesars. All Bally's Las Vegas social media pages have been scrubbed and replaced by Horseshoe. That means guests will book their rooms online at "Horseshoe Las Vegas," the company said in an email to News 3. ![]() ![]() LAS VEGAS (KSNV) - Horseshoe Las Vegas is making its official debut.Ĭaesars Entertainment said the rebranding of the former Bally's Las Vegas enters a "soft opening phase" on Thursday.
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